Advertising Rates

With a circulation of 23,000, Principal gives you both the editorial environment you seek and the target audience you need—all at competitive ad rates. No other magazine reaches this audience like we do. Principal’s readership also includes teachers, superintendents, university professors, and school district officials. Let us work with you to form a marketing partnership that can deliver the audience and results you need.


Editorial Calendar

September/October 2011
Healthy Child
This issue will examine focus on the mental, physical, and emotional needs of students.
 
Space Reservation: July 1, 2011
Materials Due: July 8, 2011
Mail Date: August 22, 2011

November/December 2011
Doing More With Less
This issue will focus on what schools are doing to cope despite diminishing funds.
 
Space Reservation: September 2, 2011
Materials Due: September 9, 2011
Mail Date: October 20, 2011

January/February 2012
Technology
This issue will focus on technology in K-8 schools and how it enhances instruction.
 
Space Reservation: October 21, 2011
Materials Due: October 28, 2011
Mail Date: December 15, 2011

March/April 2012
Best Practices in the Classroom
This issue will focus on issues affecting teachers and the principal’s role in helping them.
 
Space Reservation: December 21, 2012
Materials Due: December 28, 2011
Mail Date: February 12, 2012
Annual NAESP Convention Issue: March 22-24, Seattle

May/June 2012
Evaluation and Measurement
This issue will focus on the various ways to evaluate and measure teachers and principal performance.
 
Space Reservation: March 2, 2012
Materials Due: March 9, 2012
Mail Date: April 19, 2012

Contact Information

Ad sales: Fox Associates Inc. | 800-345-8670 | Fax: 312-644-8718 | adinfo.nep@foxrep.com

Material specifications: Jennifer Morgan | TMG | 202-721-1480 | Fax: 202-331-7311 | jmorgan@tmgcustommedia.com